Effective Date: March 30, 2026

Last Updated: March 30, 2026

Bloomli ("we", "us", or "our") operates the Bloomli mobile application (the "App"). This Privacy Policy explains how we collect, use, and protect your information when you use our App.

1. Information We Collect

Information You Provide

• Child profile data: Your child's developmental stage (e.g., newborn, infant, toddler) and display name. This data stays on your device.
• Learning preferences: Goals, frequency, and reminder settings you select during onboarding.
• Account information: If you create an account or subscribe, we collect the information necessary to process your subscription through Apple's App Store.

Information Collected Automatically

• Usage data: Lesson progress, streaks, XP, and quiz responses — stored locally on your device.
• Analytics: We may collect anonymous, aggregated usage statistics (e.g., which lessons are most popular) to improve the App. This data cannot identify you personally.
• Subscription data: We use RevenueCat to manage subscriptions. RevenueCat processes purchase receipts from the App Store. See RevenueCat's Privacy Policy for details.

Information We Do NOT Collect

• We do not collect your real name, email address, phone number, or physical address unless you contact support.
• We do not collect precise location data.
• We do not collect photos, contacts, or any data from your child's device sensors.

2. How We Use Your Information

We use collected information to:

• Provide and personalize the learning experience for your parenting stage
• Track your learning progress locally on your device